Modern, globalised world gives a chance to establish one’s presence on the mass market, but at the same time it greatly increases competition, making product independent from the area it was created. How to establish your presence in a crowd?

Today’s world of strong competition and easy access to all sorts of goods and services makes important such factors as being visible, distinguishable on the market and gaining consumers’ trust. A brand is a measure to achieve this goal.

Equality of men and women is one of the ground rules of the European Union. Today, according to the law, men and women are equal. Unfortunately everyday life situations show that it is still much to be done in that matter.